These days, a lot of people are using instagram to make a full-time income. While it’s a preferred platform for some types of businesses, others have found success on instagram doing brand sponsorships with smaller audiences.
It’s pretty nice that Instagram has bundled together multiple different types of content into three simple categories. I think the best one is the Carousel, because it gives photographers the freedom to show off more than one image at a time.
You should be aware that you can make a full-time income doing this because you will be able to charge $500 for like 90 seconds, talking about something. If you think about it, that’s 90 seconds of work for $500. If you want to make a lot of money, and you’re working online and writing about art commissions, you can get a sponsorship from an art company like “company x” to make videos for them. You can then advertise that company’s products.
10% of every sale through your channel or social media page is another way for you to make money. There are both advantages and disadvantages to affiliate links. Not all sponsorships will be paid.
There are instances where a brand would want to work with you long-term, but I haven’t seen it as much in the micro influencer space. In the case of smaller artists on social media, it could be a potential thing that you can do.
What’s the best way to set up your shop to grow your audience? The quicker your audience grows, the more you can charge. We’ll talk about rates for this in a minute. Work with brands at no cost for now.
A lot of businesses are willing to pay for blog posts where you promote their product. It’s pretty easy to negotiate if they aren’t paying you much; you can ask to use their product in your video or pictures, or the company might provide it.
Just like with videos and images, sharing your face more on social media will make brands more likely to want to work with you.
You should get some experience under your belt before you go out into the world and apply for jobs. You can show that you have expertise in the field by showing your face, through YouTube videos or Instagram posts.
Showing your face more helps you in your avatar, having your face as your avatar. That’s something I’ve been meaning to change on my art page, it just makes you feel like more of a person when you talk to brands and then prospect.
It’s not difficult to find brand deals because people often want to work with you after you have a high level of audience engagement.
When you do well on your own, you become known as an expert. You can then sell yourself as a speaker, consultant, or even author. This is the easiest way to find brand deals.
There are websites where companies will post about products they want to promote. They are looking for influencers in the art field to promote these products. I don’t know how many sites there are, but I’m sure there are a ton more than those
Cold leads are more difficult to get because you have to pay attention to the companies you target so you have to target brands or companies that your audience is already familiar with, rather than just reaching out to one out of the blue.
Find the person who’s in charge of social media partnerships or influencer relations. Find that person or company on LinkedIn. There are also sites that act as databases, Hunter.io or Voila Norbert to find contacts.
These websites let you find emails from people at different companies that aren’t necessarily listed on their website. The most common pattern you’ll find is that the email address is like first name or last name and then the company website goes after.
If you’re planning to work with influencers, find out what their rates are.
If your audience is more or less than what you see here, that’s totally fine. You can just adjust your rates accordingly. Always make sure that you ask the company what their rates are for working with influencers.
If you’re looking for work as an influencer, you should never mention your rate until the company has made their budget clear.
It’s best to avoid attaching your feelings when you contact someone for a business opportunity. Attaching too much emotion to the situation will get you stuck in the junk folder. The bigger your audience, the more likely you’ll be able to charge higher prices
Social media managers or agencies are a huge time-saver. My mentor reached out to me after they saw my work. If you’re not getting the right results from your social media, it might be helpful to reach out to someone who’s more have experience with the kind of artist you are!