i have been asked by a client to create a piece of artwork for the purpose of being used on a website. this is something i have never done before, but i am interested in taking on the project.
One of my first thoughts was “it’s not real art” or “it’s kind of cheating”. then i started thinking about this blog that i follow called “a great piece of art” ” a blog created by two students from the academy of art university in san francisco.
The blog is about how great pieces of artwork are used as examples for advertisements and other persuasive forms of communication. I think that it is a super interesting use of image and idea.
One example they use is an ad for “a new coffee company” which features the painting “the coffee drinker” by henri matisse. the idea is to get you to associate good things with their product like beauty, simplicity, elegance etc…matisse is one of my favorite artists, his use of color and line are extremely beautiful so it works!
Now as far as using an image to sell something goes…i do not condone stealing someone else’s work and using it without permission, that’s just wrong! but if permission is granted than yeah that’s fine:)
How do you know if an image is a piece of art, or one that’s been created to persuade you? And if it’s the latter, what can you do about it?
The images above are both posters designed by the advertising agency Ogilvy & Mather for the Academy of Art University in San Francisco. They were placed on New York City buses in order to attract students. The first poster uses strong imagery and the second uses persuasive language. Which is which?
The standard way to spot fake persuasive language is by looking at whether it appeals to emotion or reason. The second poster might be more effective on some people, but it also contains more reason than normal advertising does.
As with all deceptive media, we need a healthy dose of skepticism when we look at persuasive images. Images can be used for many things: to make us think about something, to make us act a certain way, or to make us feel a particular way. So we have to ask ourselves what kind of message this image is sending and why.
The old masterpieces of art have been used to sell products or ideologies for centuries. This kind of usage is not really propaganda, but works of art have also been used for propaganda, in the sense of spreading a message. Art has been used to spread positive messages like hope, love and beauty as well as negative ones like hate and anger.
Tutorials for drawing caricatures are more popular than ever. The two most viewed were How to Draw Caricatures Using Photoshop, by “pina” and How to Draw Caricatures: Learn Step by Step Drawing, from “Seoul” (yes, I know it’s spelled “soel” and not “seoul”). Step by step guides that teach you how to draw cartoon characters are great no matter what your age. What better skill to learn than the ability to draw? It’s fun for kids and adults alike. Drawing with a pen can be just as much fun as drawing with a pencil.
This very basic tutorial is going to show you how to draw some cartoon characters using only a pen. You might not be able to sketch out all of the details on a first try, but after going through this tutorial once or twice you should be able to do it!
Art is a powerful persuasive tool, but only if the audience can see and understand it. If the art is abstract or subliminal, the message might not be clear or might be overlooked.
UTF was looking for artwork to first use on posters for their production of “A Midsummer Night’s Dream” and then exhibit in the lobby of their newly remodeled performing arts center. They contacted local artists who applied in early 2012. The process was long and tedious, as there were many rules and procedures that had to be followed, from submission guidelines to strict deadlines. (The selected artists had to sign a contract agreeing they would not divulge details about the committee or discuss how they were chosen.)
Artists were asked to submit their portfolio along with a detailed explanation of what inspired them to make this piece. The committee looked at each artist’s portfolio based on creativity, quality, concept and originality. In addition, they took into account that art should be linear in order for viewers to follow through the piece and understand it completely. If an artist’s portfolio contained too much variation, they would not advance in the selection process. This also meant that if an artist submitted more than one piece, only one would make it through to final selection.
Tens of thousands
When you have a vision of the kind of life you want to live, it means you have worked out in your mind what is important to you. All that is left is to find a way of making sure your life is congruent with what you believe. Making decisions about what to do next can be a matter of asking yourself, “How does this decision make the life I want to live possible?”
Because there is no absolute standard for measuring goodness and correctness in art, the extent to which art can serve as a guide for living may vary depending on how meaningful the art is. It would be great if we could all admire only works of art that were both magnificent and inspirational. But most people’s standards are not quite so high. Many people will settle for being influenced by works of art they like or admire. You don’t have to take my word for this; look at what influences us all the time: advertisements, posters, movie posters, book covers…
Artists who are in a position to choose how their work is displayed or used need not feel ashamed if they allow other concerns to influence their artistic decisions. If more artists did so more openly, viewers would not be liable to be manipulated without their consent (and perhaps fewer people would feel the need
The following is a good example of an assignment that I received from my client. In this essay, I had to write about the two pictures and how they were related to each other.
Tiger in the Bush by William Blake
William Blake was a romantic poet who believed that art should be used as a way of teaching people lessons of life. When he painted The Tiger in the Bush, he wanted to demonstrate that human pride can be dangerous (as it was in this specific story). He also wanted to show that there is always a chance that we do not know what lies around the corner, so we should not be too sure of ourselves.
In The Tiger in the Bush, one tiger is about to catch a deer but then another tiger appears and attacks him. Why does that happen? From our perspective, it seems like fate played a trick on one tiger and saved the other from death. However, from Blake’s perspective, it was God’s will that made this happen. Therefore, Blake thought that we should never think too highly of ourselves since even God can play tricks on us if he wants to.
History has proven Blake right: all over the world people have fallen because they thought themselves to be invincible; Hitler is one obvious example. Furthermore, some people