Many artists and collectors are still unfamiliar with social media and the importance of having an online presence. At Paddle8, we have seen more than our fair share of unprofessional representations of emerging as well as established artists.
Trying to stand out in today’s saturated art world can be a uphill battle, but there are many ways to market your work and make a lasting impression on an art buyer.
If you want to successfully showcase your art and stand out from the crowd, here are some tips that will help you do just that:
1) Have a professional presence on the web:
-Create a website: A website is essential, especially if you’re trying to sell work. Your website will be your main marketing tool and should include images of your work and prices. If you don’t have the resources (or time) to create your own site, there are plenty of free artist websites/portfolios online (like mine: http://www.jessicaharrisonart.com). Having an online portfolio is crucial for both emerging as well as established artists – it’s a great way to make new connections. Be sure to keep your portfolio updated with current work!
-Create a free Artist Profile on Artsy: Artsy is a great resource
It’s a fact that your art needs to be seen! But how do you get it out there? Where are the art buyers and what are they looking for? How do you get their attention and make them want to see more of your art?
These are all questions we here at ArtUOnline.com have heard over and over so we decided to put our answers on the blog and help artists everywhere with their artwork and how to sell it.
ArtUOnline.com is dedicated to helping artists sell their work online as well as answering the question of how to show my art online. The vision behind ArtUOnline is simple, we want to help artists with promoting, showcasing, and selling their work on the internet. We know how difficult it can be to get noticed especially in today’s digital world where there is an overload of information. We strive to provide one stop solutions for all your online needs for selling your artwork.
ArtUOnline has a blog that provides great tips on how to showcase your artwork online including free web hosting, free image hosting, free blogging software, free domain names, blogging tips etc… We also have a full directory of online art galleries where you can submit your artwork for free and hope that one day it will be showcased in
Art buyers have a short attention span. They are always on the hunt for the next big thing. Here are some ways to make sure they will pay attention to your art and not be distracted by the next big thing:
1) Make it easy for them to see your art. This means make your art easy to find and subscribe to in order for them to see it first. People like what is easy, so if you make it easy for them to see your art, chances are they will want to see it again and again.
2) Keep it interesting. If you constantly change your art, even if only subtly, people will be more likely to come back and check out what you’ve done next. It’s like visiting an old friend who has moved away and seeing how he or she has changed over time. It is always good to create a new identity online, but make sure that each identity is connected somehow with who you used to be (so you don’t lose all of your followers).
3) Engage with others in the art community online. People like people, so let them get to know you through being involved with others online. Make sure you have solid social media profiles where people can find and connect with you easily.
4) Show
The Internet is a powerful tool for promoting your artwork, but it can be hard to know where to start. There are so many options and opportunities, from online art galleries to social networking sites, that it’s easy to feel paralyzed by the sheer volume of information available.
What follows are some basic tips and strategies that can help you make the most out of the power of the web. You’ll learn how to create an eye-catching website, how to build your email list, how to get your work in front of art buyers and how to use social media to expand your reach.
Taken together, these techniques will help you create a new outlet for your artwork while building a network of people who want to see what else you’ll create next.
A major obstacle to selling art is that a lot of artists don’t know how to market their work. Of course, this is something that every creative person should know how to do, regardless of their specific field. A painter should be just as able to market themselves online as a writer or designer; and all three should know how to promote their services in person.
Trying to sell your art without knowing how to market yourself is like trying to get a job without knowing how to fill out an application. The things you are good at are not necessarily the things that other people care about, and you can’t just assume that your hard work will speak for itself.
The most common mistake made by artists who try to sell their work online is not having a website. This is not the “digital divide” — if you have internet access, you can have your own website — it’s just laziness. You can’t expect anyone else to come find you unless you go out and find them first.
Many artists make another mistake: they use social networks like Facebook and Twitter as their main sites for showcasing their art, rather than using them only for promotion purposes. Both Facebook and Twitter have limits on how much space you can use for personal content, so using them for
**Successful artists, art schools, galleries, art associations and fine art websites are using The Art Ad Network to get more exposure and sell more art.**
The Art Ad Network is the only platform that can provide a FREE direct link to your website. An example at http://theartadnetwork.com/artist-website/artists-with-a-z/. We will also feature your site in our Social Media posts on Facebook, Twitter and Pinterest!
