The Art industry is rapidly changing and so is the way it is being appreciated by the masses. Simply put, the standard way of appreciating art is undergoing a transformation, thanks to the advent of photography and social media sites such as Instagram.
The world is gradually shifting away from traditional painting and sculpture to photography in its different forms, which has been validated by the increasing number of page views and online purchases for work showcased on various online sites.
Here’s How Instagram Has Changed the Face of the Art World
Part 1: The Rise of Photography
There are a lot of interesting ways in which the world of art has evolved over the years. For one thing, there is an increasing number of artists who have started to use photography as a medium for their work.
A survey conducted by the Royal Photographic Society in 2010 showed that nearly half of all UK photographers have taken up art photography as a hobby or profession.
It should be clear by now how this new trend has affected how people appreciate art. With more emphasis on photographs than before, there tends to be less focus on traditional art such as paintings
The art industry is a very competitive market, and there are a lot of people who are trying to make a name for themselves in this industry. The first thing that you need to do if you want to become an artist is to get noticed by people.
This is a field that doesn’t have any entry barriers, but it can be difficult to get recognized as an artist. There are many artists who are struggling to get noticed in this crowded industry. However, now there is a new medium that can help you promote your art like never before. This new medium is known as Instagram and it is revolutionizing the art industry.
The best thing about Instagram is that it allows artists to connect with each other on a whole new level. There are many ways in which this online community has changed the face of the art world and helped both emerging and established artists find their audience.
What is the first thing that comes to your mind when you hear the word art? Is it:
* Paintings? * Sculptures? * Graphic design? * Music? * Photography?
If so, then you might not be alone. Historically, art has been defined by human creativity or expression in visual or auditory media. Although there are other types of art that fall into different categories, such as dance and performance art; the three aforementioned arts have been historically regarded as those that can be appreciated visually.
But thanks to a new social networking tool called Instagram, the way people view art is changing at an exponential rate.
Instagram allows users to post photos with filters and share them with friends on social media sites like Facebook and Twitter.
It also allows artists to share their creations with ease and create a following for themselves very quickly. In fact, according to Mashable, some artists have used Instagram for self-promotion and created a large following for themselves.
Nowadays, many artists use Instagram to exhibit their works and display them online. They also use Instagram to sell their works online.
In fact, some of these artists sell their works for thousands! Three years ago, artist Patrick Thomas was selling his paintings for $5 each on his
“People are making a living off of selling their Instagram account,” Michael Brinksy, an art advisor at the agency Digital Art Forum, told The New York Times.
“While it’s still in its infancy, people are already seeing the potential,” he said. “There’s no question that this is going to be the future.”
Instagram has been instrumental in giving artists a chance to share their work with millions of people. And it can also give your business a major boost. Here are five ways that Instagram can be used for marketing and promotion purposes for your business:
1. Provide behind-the-scenes access to events, meetups and more
2. Use it as a creative way to show off your employees
3. Create contests and giveaways for your followers
4. Post quotes that inspire and motivate your audience
5. Share mobile versions of your website and blog posts
It feels like a new day in the art world. Art dealers are welcoming an influx of new faces, and the traditional art market is beginning to embrace the potential of art buyers on Instagram. The modern art scene is a lively, dynamic place that can be challenging to navigate, so let’s take a look at what’s going on in the spaces between galleries, studios, and museums.
Tapping into the power of social media
Art dealers are seeing higher than average visitor numbers for their fairs and exhibitions as more people sign up for their mailing lists and follow them online. The online art scene has become an important way for galleries to connect with art collectors, particularly younger ones who are keen to purchase work by emerging artists.
But why are galleries choosing Instagram over other platforms? The simple answer is that it works best for them. And they’re not alone; many artists have taken to social media in order to promote their work, such as New York artist Cory Arcangel who has over 38K followers on his account.
How can you get involved?
Art dealers can be a great resource when it comes to getting advice on how to grow your audience on Instagram; they’ll also share insider tips with you about the best hashtags to use and how you can get
If you have a passion for photography or art, then you’re probably already familiar with Instagram. Not only can you post your own photographs on Instagram, but you also can follow and like other people’s photos. For photographers and artists, this can be helpful when trying to get their work out there.
Art is one of the most popular categories on Instagram, which currently has over 200 million users. According to a recent article on AdWeek by Laura Ralston, over 40% of the top 50 Instagram accounts belong to either photographers or artists.
Trying to break into the art industry as an artist can be quite difficult. You will need to build a portfolio and find ways to market it so that other people will see it and want to buy your artwork from you. If you haven’t been able to sell any of your art yet, then trying to sell your artwork on Instagram could be a good start. By posting photos of your art on Instagram, you are exposing yourself to a wider audience than if you were only showing it at art galleries or in shows. You may even gain enough exposure that someone will want to purchase some of your pieces!
By following artists and photographers who post photos of their own artwork as well as others’, you will also be exposed to
Instagram has rapidly become the most powerful social platform for artists to showcase their work.
In the early 2000s, it was conventional wisdom that the most important way for an artist to gain exposure was by placing their work in galleries and exhibitions. Galleries were where people would come and see them, and the buzz created by artists being seen there would then spill over into other media.
This is no longer true.
