How to Write an Email Newsletter and Promote it to Fans
Emailing your newsletter to fans via a service like MailChimp is a great way to keep them informed of new art, events and sales. The key is making your email newsletter look professional and giving it a clear call-to-action.
Telling people about your art is the first step to selling it. Use the following tips to make sure your newsletters get opened, read and shared!
1. Curate Your Content
Make sure your content is relevant with what you are currently working on. This is especially important when promoting an event or sale. If you have an artist statement or bio on your website, use that information as well. For example, if you decided to enter a juried show at a local gallery, highlight the fact that this is you first time showing in a gallery setting. Another idea would be to include the names of all the pieces in the show along with some commentary about each one. Also include when the show will take place, where it’s located and what hours it will be open for viewing. This way fans can plan their trip accordingly and know exactly when they should go visit if they are interested in seeing more of your work in person.*
2. Ask Questions
One of the most important things you will learn from reading this ebook is how to find your audience and how to get them to read your work. We have a very simple formula for writing a newsletter that will help you get more subscribers, and more downloads and sales.
Trying to write an email newsletter can be intimidating because there are a lot of different pieces involved. The first is your story, the second is constructing an email letter for your fans or customers, and the third piece is promoting that newsletter once it’s written.
Who are we?
We’re a group of artists and designers who work with clients around the world to produce innovative, professional and affordable art. We create everything from album covers to logos, web graphics to book covers. In short, we take your ideas and turn them into a visual reality.
Thing is, we’re not really an agency. Well, we are – but not in the way you might think. In fact, no one here works for an agency or is even answering to a boss. Yes, we have the usual hierarchy of bosses; sort of. But if you want to speak directly with someone about what’s bothering you, or if you’ve got an idea that needs discussing right now, then go right ahead. Email us or call us anytime. We’re here for you 24/7/365. We even take calls on our days off!
At HangWerk we value honesty above all else – because our career depends on it! That means that every day when you get here it’s like walking into a room full of people who care more about the success of your work than they do about the success of their own.
Here are some other things that make HangWerk special:
We don’t have clients
We are a team of artist-entrepreneurs. We all have day jobs, but we come together at night to build something fantastic. Our artists are all using the site to promote their work and earn an income. It’s great to talk to them and hear about the successes they are having.
Ask any of our artists and they will tell you that this is a team effort. We’ve been able to help many of them because we all contribute what we can in terms of time and resources. Every artist has their own story, and we hope you’ll take the time to read each one.
**If you want to learn more about us and what we’re doing, click here .**
Do you have an awesome story about how you got started as a creative entrepreneur? Do you know a great artist that would be a perfect fit for Elephant Journal? Well then, we want to hear from you. We’re looking for artists to include in our “Who We Are” section of the site.
Tis the season for holidays and many of us will be spending time with family and friends. What better way to spend time with loved ones than to create art together? Here are some tips:
1. Not sure where to start? Have everyone grab a pen and write their name on a blank piece of paper. Then have everyone brainstorm what gets them excited about creating art and put it down on another piece of paper. It’s amazing how this simple exercise can spark new ideas!
2. Play music while creating art. Music inspires everyone no matter what type of art they make. If you’re looking for inspiration, check out some Elephant Mag music playlists on Spotify here .
3.- Create a fun playlist with all your favorite songs. This can be fun if you’re with others or just for yourself at home! Try listening to music before you create artwork too.
4.- Ask someone else to join in on the process! It can be helpful to
I believe that the key to success is to be a good person. In my experience, people who are genuinely interested in others and their ideas, who are actively extroverted and open-minded, who don’t suffer from impostor syndrome, who fail fast and learn from their mistakes, and who work hard on things they care about can accomplish just about anything.
**As an example of this in practice, our company has recently grown from 6 to 30 people. We are all still good friends. The environment here is super friendly, fun, and collaborative. That’s how we keep it this way: by hiring people who embody these values.**
We are looking for smart, interesting people with diverse backgrounds: writers and artists with web design and development skills; web designers with writing skills; engineers with business experience; and so on.**