A couple of days ago I was contacted by a company that are looking for an artist to help create a series of 3D models for them, the models need to be created from scratch and the company has no budget.
The job itself is very simple and the work would be fairly straight forward, however the rates I quoted were deemed “insane.” A few years ago this wouldn’t have bothered me too much as it was more about the experience for me, but now that I’ve been established within my field as a professional artist it is starting to become annoying. As I’m sure many other artists will agree.
The hardest thing about being a commercial artist is getting your foot in the door. You need to create a portfolio that shows you’re capable enough to help brands truly stand out, but also display some of your own artistic flair so that you don’t just end up churning out generic artwork.
I’ve been working on developing my own style for around 4 years now, constantly asking myself if my work is appealing enough, original enough and most importantly commercial enough.
I’m continually on the lookout for ways to improve my own work and skillset, but also ways to make sure my work can be applied to a variety of commercial art jobs.
Commercial art is a broad term used to describe art that is produced with the intention of selling it, or artwork that is created in an effort to attract more customers, new business and increase sales. Commercial art can be found in many forms including print advertising, television commercials, logos and packaging design.
This type of art has a rich history and its role has been an industry constant over the years. Commercial art has always played an integral part in advertising campaigns as this is where most people first lay their eyes on the product/service. This form of visual communication is essential for any marketing campaign as it’s the first point of contact between your brand and prospective customers.
This blog will explore commercial art such as logo design, packaging design and the role it plays in branding. It will also examine other related topics such as commercial illustration, animation and photography both within the commercial industry and beyond.*
The world has never been more commercialized than it is today and this shows in every aspect of our lives. We are bombarded with ads every second of the day and these are becoming more complex and enticing with each passing day. If you have a business or work for a company then you would know that companies spend millions of dollars on designing their logos, websites, T-shirts, brochures, billboards and other commercial artworks.
Trying to run a business without any advertisement is almost impossible because you will be left behind by your competitors and that means your business will lose money as well. Commercial art has made advertising easier as it helps an individual or company to get noticed. The modern world has so many distractions that if your ad is not attractive enough then you are pretty much done for.
There are many ways to create advertisements and the best way is to hire the services of professional commercial artist. Commercial artists create designs which help businesses stand out from others.
There is much talk these days about the power of design and how it affects the lives of people in many ways. The consumer has not only become more aware of products, but has also become more visual, which means that visuals have become more important than ever before.
Designers are doing a lot of work to create various products and images that will appeal to consumers, and commercial art is a big part of this effort. Commercial art can be defined as artwork that is made for commercial purposes such as advertising or marketing, but it can also be any type of illustration or design that serves commercial purposes.
Commercial art is used in so many places from websites to magazines to television ads. It has become an essential part in promoting products and businesses and providing information about them. There are many different types of commercial art, like logo design, packaging design, web design, poster design, illustration, t-shirt design, etc.
The only thing that all commercial artists have in common is the fact that their work must be pleasing to the eye while at the same time remaining informative. Commercial artists must be able to capture the attention of a viewer with their designs while at the same time provide information about the product or business they are trying to promote.*
I am a graphic designer, experienced in producing creative solutions to a wide range of creative problems, both image-based and text-based. I have a wealth of experience across the commercial art industry, having worked in design agencies, advertising agencies and now as a freelancer.
In my spare time I enjoy creating artwork for my own portfolio and for charities. I am hoping to create an online gallery for anyone who is interested in my work or would like to purchase any of my work. I am passionate about drawing and painting, but also enjoy experimenting with new media such as digital illustration.
If you’d like to know more about me or anything else I’ve said here, please feel free to get in touch!
Most of the time, when I review a job, the client asks me if I think it is possible that their logo will be recognized at 300 dpi. The answer depends on what your requirements are for that logo. If you need to make sure that people recognize your logo from a distance, then yes, 300 dpi will do the trick. But if you want people to be able to read all of your small print and recognize your brand at 200 or even 100 dpi, then you might want to hire a different design studio.
I find that many of my clients do not understand their audience in terms of who they are or how old they are or what kind of devices they use to view web pages. They have not really considered whether some viewers may have poor eyesight. If they have not considered these factors, then I can’t say with certainty whether their logo will be recognizable at 300 dpi.
**Use only fonts that are available on most computers, such as Arial and Helvetica. I recommend using Sans Serif fonts rather than Serif fonts since most studies show that sans-serif fonts are easier to read than serif fonts at smaller sizes (i.e., 10 point and below). Also, serif fonts can sometimes cause