Artist’s Ally features a curated collection of art and writing intended to inspire the creative community.

We’ve gathered work in a variety of mediums including photography, painting, sculpture, collage, poetry, literature, music and film. The intent is to provide an atmosphere that fosters creativity while providing a platform for indie artists to share their work with the world.

art is a product of the creative community—a community that includes the platform providers, brand owners, agencies, creatives and the artists. We should celebrate this community and the work they do together, and encourage them to continue driving forward evolving creative innovation in our industry.

In the process of building a creative community, we came to realize that it’s not only about the art, but also about the artists. How to get them excited about the platform and encourage them to stay engaged? How do you build an atmosphere that’s conducive to creativity?

The answer is simple: create a friendly and supportive environment. We realized that when you look at what makes some places better than others for fostering creativity, almost everything boils down to creating an environment where people are treated with respect.

So we started with making sure our artists were getting fair compensation, in terms of both money and exposure. Then we made sure they were getting the right exposure by giving them tools that make it easy to find new fans and communicate with them directly. And finally, we created an environment where they feel comfortable talking to each other so they can help and inspire each other.

The ‘art’ in our name might sound pretentious, but a lot of professional photographers, filmmakers and musicians use us. So do many people who just enjoy creating art.

We believe that online is where the future of art is heading, and we build software to make it easier for you.

We’re an ambitious group of creatives and technologists who have been building technology together since 1996. We work hard, but are also a fun bunch! We care deeply about your success.

The first thing to be aware of is that, like any other industry and profession, the creative community has its own culture. It has its own norms, values and ways of working. These may not seem obvious to you at first – many people never become fully aware of them – but they are there, influencing how everything works.

Trying to do creative work while ignoring those norms is like trying to play soccer while wearing boxing gloves. The gloves might protect your hands from some impacts, but they will make it difficult for you to play the game properly, and your performance will suffer as a result.

The second thing is that these norms are constantly evolving; for this reason it is important for anyone who wants to be creative to understand what a given norm or value really means in practice, not just have an abstract belief in it.

How exactly do you plan on achieving that? What does “being creative” even mean? If you could read my mind you would know…

The web is a space of creative expression. We are the ones who use it to create, to make things and offer them freely to each other. We are the ones who build a new culture on top of the internet, and give meaning to it.

Web is a space of sharing: we share knowledge, we share skills and we spread love.

We’re building a new kind of society in which people can collaborate and help each other; because at the end of the day, it’s all about collaboration.

The culture that is being created on the web is one which is open, accessible and participative: open because it’s free, accessible because anyone can use it, participative because we’re all connected and involved.

In this space you find artists from all around the world working together in perfect harmony, sharing their thoughts and their creations with other people from different cultures.

The web is a place where you meet people with different opinions and ideas about life, who are interested in getting to know other points of view in order to enrich their own lives.

Web is more than just an online community: it’s a place where you can be yourself without restrictions, where you can talk about what interests you without having to worry about being judged or censored.

The new role of the creative professional is to be an authentic, bold and capable leader. But how do you create a community of engaged, connected and passionate people who are willing to work hard, share their knowledge and commit to making a difference?

Through the art of storytelling. At its essence, every organisation – whether a global enterprise or a small startup – has a story. The artful expression of that story is what drives engagement and action. To be successful today, you need to tell your story well through blogs, videos or photos. You need to communicate with your employees by providing them with a clear vision, values and work culture.

A beautiful visual identity is also an important part of this new role for the creative professional. It’s no longer good enough just to make pretty pictures; you must understand how your visual brand is being perceived by the public at large. Your visual identity needs to be flexible enough to allow your audience to connect with you on different levels – subtle empowering messages as well as in-your-face excitement that sparks action. In order to grow creatively, you need both.�