The other day I was talking to a friend who is an artist and a photographer. She was telling me about the techniques she uses to create composite images where a person can appear to be in two different places at the same time. To do this, she explained, it is necessary to make sure that the lighting conditions in the two locations match as closely as possible.
This made me think about how many of the most successful art pieces are also products. Andy Warhol created what he called his ‘business portraits’, which were not portraits per se but rather portraits of people in positions of power, or people who had business with him. In these images, Warhol included not just the sitter’s face, but also their business card. Business cards serve as a way to introduce yourself and your business to others; they are easily passed around and remembered.
Colin Cowie creates works of art out of invitations to events that he has designed himself. The Art of Business blog is based on Cowie’s idea that business and art can mix together seamlessly. It uses art-related topics, such as artists and their work, art history, artists’ tools and techniques, as well as business-related topics, such as marketing advice, tips on running a small business and stories
I’m going to talk about how art and business mix. I’m not a business expert, but I’ve been in the business world my entire life, and am an artist. I’ve created quite a few art businesses which have done well, and I’ve followed others. The one thing all of them have in common is that they were built around the idea of making money.
Biographies of artists tend to focus on their “struggle” as they pursue their passion at all costs. The impression we get is that they are motivated by art for art’s sake; success is just a side effect. But that’s because we never see all the failed artists whose stories don’t make it into the biographies, and we never hear about the ones who didn’t have any passion for art in the first place.
What if we could look inside an artist’s head? What if we could see what was going on when she decided to paint this picture instead of that one? What if we could see what was going through his mind when he put down his brush?
I am a Business Artist and the creator of Peter Max Originals, LLC. I was also one of the first artists to be an entrepreneur. My art is in thousands of homes and offices around the world and in some of the most significant museums in America such as the Metropolitan Museum of Art, Museum of Modern Art, Whitney Museum, National Portrait Gallery, Smithsonian Institute and many more.
I’ve been fortunate to become a successful artist by following my passions and working hard. I have been blessed with the opportunity to make art my career because I believe that art is a valuable part of peoples’ lives and it touches people in different ways. My goal is to help businesses find new ways to connect with their customers through my artwork.
I hope this blog will be fun, informative and inspiring for all who read it.
An old professor of mine once told me, “The first thing you have to learn about business is that every business is a failed art.” He meant that any successful business has to sell something more intangible than a product. Your customers have to be convinced that the product will deliver some kind of emotional benefit. A pair of shoes will make them feel attractive or sexy or powerful, or it will make them feel like part of a group.
T-shirts are art, even if they don’t look like art and were never intended to look like art. They’re art because they deliver an emotional benefit: even if you don’t actually want to wear one, you get a kick out of seeing someone wearing one that you agree with. They’re badges and flags, ways of saying who you are and what you believe in.
In a way it’s easier to sell an artistic product than a scientific one. With science, your job is just to convince people that what you’re saying is true; with art, your job is to convince people that your truth feels true. And that’s a much harder problem.
In an ideal world, I would hire a professional artist to design the cover of my book (rather than creating it myself using Microsoft Word and an online template). In real life, this is not an option. I am working on a low budget and need to be resourceful.
The secret to creating a cover that will stand out in a crowded marketplace is to create something unique. If you are going to design your own book cover, do it because you want to create something special. Do not do it because you cannot afford a professional.
A successful book cover catches the eye of potential readers and encourages them to take action. A great book cover will also inspire confidence in potential readers who might otherwise be wary of buying a new author’s work. You want your book cover to entice readers into purchasing your work and hopefully tell them exactly what they can expect from reading your book.
If you plan on designing your own book cover, make sure that it is the best piece of art that you can possibly make and that it is designed for your specific title, genre and market.
Resist the temptation to cram too much information onto your book’s front cover; ideally, it should only include the most important elements: the title, your name (as author), the
Some people are really good at creating art and some people are really good at managing money, but few people are good at both. That’s because being good at art is about understanding how to paint and sculpt, whereas being good at business is about understanding how to sell and market.
Telling someone how to be a better artist is like telling someone how to be a better cook. If you are a better cook than me, I should listen carefully to your advice. But if you are a worse cook than me, then all your advice will do is make me feel bad about myself.
Telling someone how to be a better artist is like telling someone how to be a better cook. If you are a better artist or a better businessperson than me, I should listen carefully to your advice. But if you are worse than me at either of those things, then all your advice will do is make me feel bad about myself.
Peter Max, born Peter Max Finkelstein, is a Jewish-American artist who gained prominence in the 1960s and 1970s for his psychedelic poster art. He is known for using bright colors and bold, geometric designs in his work.
Description
Peter Max was born on May 23, 1937 in Berlin, Germany to Russian parents. His father was a furrier, while his mother was a homemaker. The family moved to Paris when Peter Max was five years old. In 1948, the family immigrated to the United States and settled in Brooklyn, New York.
Max attended the High School of Music & Art in New York City and studied at the Pratt Institute of Design. While at Pratt, he met Andy Warhol and Jim Dine with whom he would later collaborate.”**
