Art is becoming increasingly more popular as a branding tool for a variety of products. Why? Because it is totally different than traditional forms of marketing and advertising. It makes your brand more memorable because it appeals to the senses and emotions. It also creates brand loyalty because people are emotionally connected to art and how you portray your brand in your art can be the difference between someone loving or hating your brand.
Taken from: http://www.zemanta.com/blog/cute-art/
Art, whether it is photography, painting or sculpture, has become a very powerful tool in the promotion of products and services. The response to art is instantaneous, which means that many people will have an opinion about what they see almost immediately. There’s no waiting for an ad campaign to work slowly over time; instead, art can start working toward building your brand almost immediately.
What makes art such a powerful marketing tool?
1) Art is Memorable
The first thing that makes art such a powerful marketing tool is that it is memorable, both for the artist and for the viewer. A viewer sees something interesting or beautiful and remembers it instantly! That creates an immediate connection to the product or service that the viewer was viewing at the same time as they viewed the
Art is a powerful marketing tool. By creating paintings and other forms of art, you’re able to market yourself to a much broader audience than you might be able to reach through social media alone. Plus, using art as part of your marketing campaign allows you to showcase a unique side of your personality that’s not typically included in the more formal aspects of your business.
It’s important to seek the services of an experienced artist who can help you develop a strong brand identity. You don’t want to choose the services of an amateur or an artist who doesn’t have experience working with businesses, because they may not understand how to create art that effectively promotes your business. They may also lack experience in marketing themselves and promoting their work, which means they won’t be able to connect with potential clients and sell their services.
After you’ve chosen an artist who can help you build your brand identity, it’s time to start brainstorming ideas for projects. The best way to use art as part of your marketing campaign is to offer incentives to customers who purchase from you. A lot of companies do this by offering free prints or original pieces. For example, say you run a mid-sized construction company that’s looking for new clients. You could offer all new clients a free print if
Art, in my opinion and experience, is a powerful marketing tool that can be used to help your brand stand out in any industry. Or perhaps more accurately, the right kind of art can help your customers remember you when they are faced with a choice.
Art is a powerful marketing tool that should never be underestimated or overlooked. From logos and billboards to websites and packaging, art isn’t just pretty to look at — it’s functional, too. Art isn’t something that is just used by big brands either. It works for small businesses as well.
Art is a simple but effective way to create a memorable image for your business. The key is to find the perfect piece of art that communicates everything you want it to say about your business and its values.
Art is often thought of as a waste of time and money. However, as we all know, art is one of the most powerful tools in marketing. Artists are not only creative and talented, they are also capable of designing beautiful work that captivates the attention of clients.
Artists have a knack for creating designs that grab your attention and keep it. The right artwork can make you more likely to take the next step and buy what’s being advertised. Whether you’re looking for information about graphic design or simply want to show off your creativity, art can be a very effective marketing tool for business ventures.
…we use artists to advertise our brand because we know that people will be more likely to remember our advertisement if it has an artistic element to it. If your product or service is being advertised on billboards, in magazines, on television, or on the Internet, then there’s no doubt that art will catch people’s eye and help to sell your product or service.:
Art has always been a driver of culture. It’s been a powerful tool of communication since the beginning of time. For example, cave drawings were the information that was passed down from generation to generation.
Art is all around us, it’s on our buildings and in our stores. But why is art so important? Art is an integral part of marketing. Art can make you more unique, memorable, and recognized by your target audience. It can also help you to promote your products, services, and brands better than any other form of advertising. Artists have been using art as a marketing tool for centuries!
Art has the ability to put a face and personality on your product or brand. Have you ever seen those political cartoons? Those caricatures make politicians seem funny and human rather than just a name and title. This makes people feel more connected to their political leaders and causes them to be more interested in them and their views.
Art has such a strong impact on people because it goes straight to the emotional level instead of the logical level. People react more strongly to art because they are not thinking rationally but rather feeling subconsciously. Art can also cause an emotional response without someone even realizing it!
Art is everywhere! It’s on clothing, buildings, homes,
Art is an important part of any marketing campaign. And that’s not just because marketing executives like the idea of a “creative department.” It’s because art can help you get your message across in ways that text and photography alone can’t.
Color, for example, is a powerful tool. Color can be used to draw attention to certain parts of a design; it can help emphasize certain aspects of a photo or spread; and it can influence how people feel about the product being advertised.
Art is also effective in drawing attention to the personality behind a company or brand. The abstract nature of art allows artists to use the creative process to express themselves, adding another dimension to their work without detracting from the commercial aspect of their advertising campaigns.
More importantly, art helps make potential customers feel like they’re getting to know more about who you are as a company and as individuals behind that company. And more than any other form of media, art contains the most emotional content available to businesses. Art is able to convey feelings in a way that photos and text simply cannot.*