A landing page is used to promote something – in this case, a book. The idea is to get visitor to click on the link on the landing page and go to Amazon to purchase the book.
So what makes a great landing page? How can you make sure it meets your goal of getting more traffic and sales? Here are five crucial elements:
1. Great Headline-This is the first thing people see. It needs to be attention-grabbing. If it doesn’t get someone’s attention, then they won’t read the rest of your content. That’s why it’s called a “headline”. It should also include some keywords so that search engines will pick up on it, but don’t overdo it with too many keywords or it will sound unnatural.
2. Great Copy-The copy needs to be focused and compelling, which means that it should tell people exactly what the book is about and why they should buy it. Don’t just say “read my book”. Tell them what’s in it for them like “save $40,000 in taxes” or “double your income”, etc.
3. Great Design-This refers to how visually appealing it is, but can also refer to how easy it is navigate and read.
One of the most common questions I get from marketers is how to improve the conversion rate of their landing pages.
If you’re like me, you know that a high conversion rate is important for getting more leads and sales. But what exactly does that mean? What is a good conversion rate? And why do some landing pages convert better than others?
As with much of web marketing, there are no definitive answers. One website may be able to get a 10% conversion rate on one type of landing page while another site might only get a 1% conversion rate on the same landing page.
The goal of this article is to inform you about the elements that go into a great landing page and give you tips on how to improve your own landing pages
In order to have a great landing page that converts, you need to take some time planning your page. Below are the five crucial elements that will help you create an awesome landing page that doesn’t leave your visitors confused and leaves them wanting more.
1. Say what you do and why you do it
Don’t make your visitors search around looking for the answer to this question; the answer should be right up front.
2. Make the problem clear
You don’t want to waste your visitor’s time by having them keep reading when you could have answered their question in a sentence or two.
3. Make it easy for them to convert
If you make it hard for them to convert, they’re going to leave without doing it. And if they’re going to leave without converting, as far as they’re concerned, why are they still on your landing page?
4. Your landing page needs to look good
This one seems obvious, but it is important because a great-looking landing page can get people excited about what you are offering. You want people who visit your landing pages to see how awesome your offer is and become more interested in learning more about it.
5. Be specific with what you offer
Your visitors aren’t interested in general
**Remember this: A landing page is the first impression a visitor gets of your company. It’s how you make a lasting impression on potential clients who are in the initial stages of research and evaluating their options. Don’t underestimate its importance.
Three elements you want to incorporate into your landing page:
1) Relevance – The content on the site should be exactly what’s expected by the visitor based on what they’ve read or heard about you or your product. If you decide to feature a video, make sure it is relevant to the page.
2) Personalization – The visitor should feel that he/she is getting a one-on-one experience. Use proper grammar, not “l33t sp34k.” Make it personal with the visitor and use real names instead of “you” or “your.”
3) Simplicity – Keep the design clean and simple; don’t overdo any graphics. There should be an obvious call to action as well as a way for visitors to contact you if they need more information.
4) Easy Navigation – Visitors shouldn’t have to go through hoops just to get information they’re looking for; it should be readily available.
5) Professionalism – The whole point in having a website is to
The first impression matters a lot. It’s only the first, but it really does matter.
When we see something for the first time, our brain is drawing conclusions at a very fast pace and it doesn’t really care about details. They say it takes seven seconds for someone to make a decision whether they like a business or not, but it’s probably even less than that.
Trying to remember something? We don’t recall facts and figures; we recall stories. And if you want people to remember you, you have to tell them a good story.
Designing the right landing page can be challenging, but the effect on your business is huge, so it’s worth taking some time to get it right.
When I first started designing, I had no idea what to do. I just created designs and hoped they would work out well. When they didn’t, I would try to figure out what went wrong and make changes to fix it.
The more you design, the better you get, but it’s by no means a linear process. It’s really easy to get stuck in a rut when you’re trying to improve your designs. There are so many things that contribute to a great design and because there are so many variables, it’s hard to know where to start making improvements.
