How to make your artwork more appealing or less appalling: a guide to art-marketing and explaining some of the concepts in our blogs.
The first rule of art marketing is that there are no rules. There aren’t any actual rules about what makes a good work of art. Some artists, for example, think that big canvases are better than small ones; others think that canvases should be small because they are easier to sell at high prices. The same goes for originality; some artists want their work to be as original as possible, while others try to rehash the old masters by adding a new twist (or changing the skin color). So how do you decide what kind of artist you’re going to be?
In other words, what makes a work of art good? Well, in the end there’s only one thing that matters: how much money it brings in. That’s why most artists start out in business school because they know they have to understand how the art market works before they can even begin to think about whether their work is any good.
And what makes a good market? One that’s full of rich people who value art. If you live in a place like New York City with lots of rich people, then you have an
Artists and buyers alike can benefit from learning about sales, marketing and promotion. Selling artwork is a skill that takes time to develop. It’s like any other skill: you have to learn it and practice it to get good at it.
On this page we’re going to look at ways to make your art appealing or less appalling. We’ll also discuss some of the concepts in our blogs.
A stranger from a distant land once said to me: “You’re an artist. You tell me what Art is. And I’ll tell you whether I like it.”
I pondered for a moment, and then I realized that he was right. This privilege of saying what art is belongs to the artist.
I could say that art is whatever the artist says it is. But it’s not that simple, because the artist can’t say it’s whatever they want it to be; they have to decide whether they want their work to be appealing or appalling.
Telling people what art is has been put in your hands, and you will have to figure out how to do this. It’s not as difficult as it sounds; if you could explain it, so could anyone else.
Artists wondering how to make art more marketable will find these pieces of advice useful. Some of the points are basic, some more advanced.
This is a very personal and opinionated discussion. It comes from both our personal experience and from discussions on the internet with artists trying to sell their work. We have also read some marketing books for artists, which we found helpful at the time but now mostly seem like common sense.
Why is this necessary? Because art is a complex business filled with people who don’t necessarily know what they’re doing.
The majority of artists don’t show their work in galleries or sell it directly to collectors or get rich from making art. Most artists make a modest income from selling their work (if they are lucky) and spend most of their time making it, because they love art and enjoy the process of creating it. That’s fine; there’s nothing wrong with that, and we have no criticism for those artists who fall into that category.
But if an artist wants to make a living at art, or even just pay the bills while pursuing his passion full-time, he needs to understand not only how to make the artwork but also how to sell it._
One of the most important things to learn about art is that it is primarily a commercial product. Artists are not making art to be admired; they are making art to sell at a profit.
Taste is an important factor in whether you can make a living as an artist, but it is only one of many factors.
The main thing that determines how much money you can make selling your artwork is how good it looks to other people. And the main thing that determines how good something looks to others is whether its appearance matches their expectations for that kind of an object.
Artists who ignore what other people think about their work are unlikely to be commercially successful, even if they are producing “pure art.”
Artists who ignore what other people think about their work might still be successful, if they have some other way of getting support. They might have rich parents or get grants or something like that. But if they get paid by selling their work, then its appearance matters more than if they have some other source of income.