*This is not a review of this company’s products, nor of the quality of their diamonds. This is a review of the company itself, as an art diamond retailer. I wish to share my experience and my concerns with the general public.*
*I have been a customer of Amazon’s jewelry store for some time now. I was drawn in by their low prices and endless deals, and I have enjoyed many items over the years. From time to time I have purchased “art diamonds” (I call them “art” because that is what they are: synthetic diamonds made to look like precious stones using man-made technology).
**This diamond art scam has been going on for quite some time now. I do not know if it is widespread or whether it is limited to Amazon. It may be that the employees at this company just don’t know any better, which would be sad. However, it appears that they do indeed work in concert to pull off this scam and deliberately trick customers into believing that what they are selling is real. I hope Amazon will take steps to correct this problem, but until then, buyer beware!**
*(First things first: a disclaimer: please do not buy anything from Amazon until you read all of this post.)*
I have been a collector of fine art since I was in my teens. In fact, I can even say that I was drawn to arts and crafts because of my fascination with gemstones and diamonds.
The one thing that I know for sure is that high quality fine art are very hard to find. The good news though is that there are some galleries and dealers who still produce quality arts and crafts in this day and age.
The other good news is that you can find out more about these excellent products by visiting one of the finest gallery and dealer site on the internet today – Amazon Diamond Art
The Amazon Diamond Art is a “conflict” diamond. It originates in the world’s largest producer of diamonds, and yet it sells on Amazon as an eco-friendly green diamond. How can this be?
It’s because Amazon calls them “diamond simulants.” I am so sick of that term. It reminds me of calling cigarettes “nicotine delivery devices.” That’s what they are for sure, but it doesn’t tell you anything about what the product does or how you can use it. A diamond is not a glass ball filled with liquid. It’s a precious gemstone. Amazon tries to claim that glass has some special qualities that make it better than a real diamond. They claim glass is whiter and more durable than diamond, but that just isn’t true. I’m going to take apart all of their claims below, but first let me tell you why glass isn’t really the point here.
When you buy something on Amazon, you have no idea where it came from and whether or not it was made humanely or even if it was made at all. You have no idea how much abuse was involved in getting your product to you or how many people were hurt along the way. And even if the item was ethically and sustainably
The problem with diamond art is that it is made out of diamond dust. Diamond dust is produced by grinding up diamonds and then sorting it by value. The small stuff is called diamond dust, or in the industry parlance, “micro-powder”.
There is no way to tell the difference between a diamond that came from an expensive stone and a diamond that came from a cheap stone. That’s because these are all synthetic diamonds. A diamond cutter can grind up a $10,000 carat diamond and produce a similar amount of micro-powder as another cutter who grinds up a $50 carat diamond. There are only so many ways to cut a diamond, so there are only so many different types of micro-powder.
The result of all this is that you can’t tell the difference between genuine and synthetic diamonds just by looking at them under a microscope. So any certificate stating that the stone is 100% natural or certified conflict-free will not be worth the paper it’s printed on. You can look elsewhere on this blog for an article on how to spot fake Amazon diamonds.
What separates a diamond from all other stones is that it is created through the pressure, heat and time of deep geologic time. It is not made in a laboratory or manufactured in any way. Its natural beauty, combined with its rarity, makes it one of the most coveted possessions on earth.
Treat yourself to something special from Diamond Art and you will own a rare work of art that has withstood the test of time.
Diamond Art does NOT offer lab grown diamonds. Lab grown diamonds are not real diamonds, but actually created in a laboratory for the purpose of producing them at lower prices. They have no value and are commonly referred to as synthetic, cubic zirconia or moissanite (even though they are nothing like moissanite), which are all different names for lab grown diamonds.
The Amazon Diamond Art services is a new offering by Amazon. It is a service that allows you to increase the number of reviews your products receive. It claims to be able to provide real customer feedback for your product listings and in return help boost your products ranking on Amazon.
The main services offered are:
1) Increase Amazon ratings for your product listings
2) Add multiple product reviews to your existing Amazon Listings
3) Give customers an opportunity to write their own product reviews.
Amazon Diamond Art guarantees at least 50 genuine customer reviews will be written within 3 weeks of the campaign being started. The reviews will all be published on the actual product listing on the Amazon website and will include photos of the reviewer together with their review comment.
The best way to spot a fake diamond is not by knowing the flaws in an authentic diamond, but by being aware of the signs of an artificially enhanced diamond.
Some of the ways that are used to enhance diamonds are acid treatments, fracture filling, laser drilling and coating. These techniques may be used by themselves or in combination with each other.
