Advertising and Design – Where Art Meets Business

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Advertising is a unique form of communication. It has the ability to reach a mass audience and provide a message in a short time period. It also has the power to change consumer behaviour, which is why it is both powerful and necessary for business.

Art, whether traditional or contemporary, elicits feelings and reactions from the people who view it. In some cases, it may cause a person to react with hate, disgust, love or admiration; other times, they may just not care at all. However, when art is used in advertising and design, it can affect behavior and attitudes toward a certain product or service in a very positive way.

The two subjects of advertising and art may seem like an unlikely pairing, but their combination is very effective in promoting and influencing the public’s perception of services and products.

Art is one of the most important and powerful forces in our culture. You might be surprised to learn that the idea of art for business has been around for thousands of years.

Advertising, as we now know it, was born in Europe in the late 19th century but its roots can be traced back to ancient Greece. In ancient Greece, people used paintings on walls and columns to advertise and sell products. They even had what seemed to be early forms of advertising signs.

The origins of advertising are tied up with the history of trade, which began in ancient Mesopotamia and Egypt. The first salesmen were called peddlers, a word derived from the Scottish “pedlar” meaning a pack peddler. The word “salesman” comes from the Latin word “salone”, meaning hall or room.

The first American ad agency was opened in 1794 by William Brownlow in Philadelphia, Pennsylvania. It was made up of printers and engravers who had previously worked for newspapers. Brownlow’s ads, written by hand, appeared on broadside sheets. His ads were mostly for books and he charged an average rate of $0.50 per ad.*

*Source:http://www.adsoftheworld.com/star-advertising

Creativity is a process. Ideas don’t appear out of thin air; they’re the product of a lot of hard work. Here are some tips for getting your creative juices flowing.

* Make sure you have the right tools and materials. That means more than just your computer and software, but also things like paper, pencils, scissors, etc…

* Don’t be afraid to take breaks or do something else entirely. The mind needs time to absorb and integrate information. If you find yourself stuck, try something else for a while then come back to it later.

* Use reference material to help get ideas flowing. If you’re writing a story or designing an ad, look at other similar works from the past to prime your mind.

Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

In art, as in all things, it is what you do with what you have that counts. I am no expert in art, but I know enough to recognize a master when I see one. And Banksy is the epitome of a modern day renaissance man.

There are many who strive to be considered “artistic,” and this is fine, but most of these people fall short. Banksy, on the other hand, has proven himself time and time again by producing work which makes a statement about society and changes lives.

What makes Banksy’s work so great is that he doesn’t write an essay about why something is bad or wrong – he paints his message on the object itself. He uses his talent for art to make real change in the world around him and does his best to spread truth through his work.

His use of stencils and spray paint is ingenious because it allows him to speak in a way that cannot be ignored; yet it also allows him to remain anonymous so that he cannot be silenced or punished for his views.*

There are a few people who have the ability and desire to create something just for the sake of creating something. But for most people, the motivation for creation is recognition. If you’re not writing or filming or drawing or making music to get attention, then you’re probably writing or filming or drawing or making music because you feel like you have to. And that’s no way to make art.

Telling stories is all about finding ways to make people care, to make them interested in what you have to say. And if it’s not interesting enough, they won’t listen. Just look at the news!

The truth is that what you’re doing isn’t that important in itself; it only becomes important when someone else decides it is. There are lots of things out there that are more important than whatever we do, but we don’t care about those things! So we have to be interesting.

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