Zoom is a big word in the world of business. It’s used to describe the style of management that focuses on short-term performance and quick results. This kind of management also likes to jump from one project to another, because it’s easier to get quick results when you don’t have a lot of time to invest in each project.
If you look at the management style that has been most popular over the last 30 years or so, you might be tempted to conclude that the goal of business is simply to make as much money as possible, as quickly as possible. But even though businesses do want their profits to grow quickly, they are not actually engaged in a race with each other.
The purpose of these companies is not just to grab new markets and resources; it is also to build long-term value for their shareholders. Zoom may be effective for a few years, but if it means that a company neglects other sources of growth, its growth will eventually slow down or stop altogether.
* 10 Modern Beasts That Attracted Huge Crowds*
Name:Self-organization
The word “zoo” is short for “zoological park,” and there is a zoo in every major city around the world. You can visit one if you are ever feeling bored, or if you have time to waste. Here are some types of animals you can find at a zoo.
Zoologist: What’s He Do All Day?
Zoologist is obviously a cool job title, but what does he really do? A zoologist works with living animals. He might be studying their behavior, observing them in their natural habitats, or preparing them for an exhibit in a zoo. Zoologists often work with dangerous animals that few people would dare approach. There are many dangers associated with zoos, though, and some zoologists have lost their lives trying to protect their charges from poachers, predators, and even natural disasters.
In addition to studying and preparing animals for exhibits, zoologists also keep records on the animals they care for. They might even create new ways to help endangered species survive in the wild. Not all zoologists work directly with animals; some work with animal products like fur or feathers and others study the fossilized remains of ancient animals passed down through the ages.*^
The idea of a “zoo” isn’t new; it’s been around for more than 200 years. In 1783, the garden of an English merchant in Calcutta, India, began including animals from the region in its display. This was the first-ever zoo as we would recognize it today.
Description:In 1829, a London doctor named W.C. Russell established the world’s first ‘zoological and botanical garden’ at Regent’s Park. The public flocked to see exotic creatures from all over the globe, such as kangaroos and elephants. Today, many zoos have also become nature-focused centers that teach visitors about local wildlife and conservation efforts.
Description:World War II played a major role in the expansion of zoos and aquariums across the globe. Many countries used them as a means of propaganda to boost morale and educate citizens about wildlife from other parts of the world.
Description:In 2014, a rare red panda was born at Zoo Atlanta–the first birth of this species in any zoo in over 20 years! The infant, named Lun Lun after her mother, has since grown into a healthy adult and is now on exhibit for visitors to admire her bright red fur.
Description:Some
We are usually too close to the present to appreciate how fast it is moving. With the benefit of hindsight, we can see that some historical eras lasted longer than others. But in the middle of them, it is hard to tell. It was only when we were looking back from the vantage point of World War II, for example, that we could see that the years between the end of World War I and the beginning of World War II had been a time of rapid change.
The 20th century saw even more changes than previous centuries did. It took less than a hundred years for cars and planes and television to change our lives completely. During those same few decades, medicine went from bloodletting to antibiotics, and communication went from letters carried by ships to calls carried by beams of light through fiber-optic cables.
Zoom is a technique that originated in the film era of television. It was once known that if a camera filmed an actor from behind, when the actor walked away from the camera, the audience would see his face larger than life on the TV screen. They also learned that if two actors stood closer together, they would have to move much farther apart to maintain their distance on screen. Thus did zooming originate.
These days, zooming is used in all sorts of ways. There are zooms, of course, where the camera physically moves toward or away from something. And there are also optical zooms and digital zooms. Optical zooms use some kind of lens to enlarge or shrink an image; digital zooms use software to do it. That’s not important right now, though; all you need to know is that zooming is a way of drawing attention to something by making it look bigger than it really is.
Creative agencies are experimenting with new techniques to make people pay attention to advertisements. The most extreme example of this is the event marketing agency Brand Experience, who created an entire experiential marketing campaign around the new Mercedes-Benz S-class.
A more subtle approach is presented by design studio VML in their recent project, “Zoom”, which was produced for Nikon.
The idea behind the project was to encourage consumers to experience a product before they actually buy it by creating a 1:1 model of the camera, which is a realistic replica of the actual device.
