Is Print Dead? Here Are Just A Few Reasons Why It Isn’t

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It may come as a surprise to many but traditional print media is still going strong and is still very much alive. In fact, the print industry remains vital for artists and businesses alike.

Printing is still used by professionals in art and design, photographers, journalists and the media, creatives in general, visual merchandising, architecture firms, property developers and interior designers, engineers and scientists, marketing agencies, video production companies and many more.

The simple reason is that there are numerous benefits of using print media. Print is not dead – it’s just changed shape!

For a long time, I have been saying that artists need to go back to using print in their work. Print is not dead and I think it will come back stronger than ever. It will take a lot of effort on the part of artists and galleries alike to keep print alive, but it can happen.

So, for all those artists out there who are still printing, and for all those who are thinking about printing with your next project, here are just a few reasons why print is not dead:

1) Many galleries do not carry more than one kind of media in their gallery and if you are an artist that uses mostly digital media, then that leaves you with only one option for selling your work. If you use only digital media, then that could be considered a disadvantage in terms of selling your work.

2) Many people prefer to buy from an artist when they can touch and feel the work. There is nothing like the feeling of getting your hands on a piece of art that you like and knowing that you can hang it up in your home or office whenever you want.

3) Some people prefer to collect art in print form because it allows them to save money by buying pieces individually instead of having to purchase an entire edition. This gives them more

Print is not dead. Digital is great, but it’s not for every job. There are some things that really benefit from being on paper, as well as some that are just impossible to do in print.

It is not going away, and here are just a few reasons why.

There are lots of people who believe that the internet is killing print. In some ways, it’s true: there is a lot less print these days in a lot of places like newspapers, magazines and books. But the fact is that print is still alive and well, it’s just being used differently than before.

No matter how hard we try, we can’t get away from the fact that humans are very visual creatures. We’re always on the look-out for new ideas and information. So even though there is more content online than ever before, we still want to see it in print form. It doesn’t matter if you’re an artist or not, if you spend time with other artists you’ll find they all tend to buy sketchbooks and art books (and make their own) to jot down ideas and inspiration. It’s hard to beat a book when it comes to recording your thoughts or ideas in a creative way.

The internet has changed the world of publishing but books have adapted too – there are so many more options for what kind of book you can make, from ring binders to notebooks and zines to handmade paperbacks . . . . . . . . . . .

And one last thing: because most people still prefer to hold

The first and most obvious reason why print will always be alive is that anything you can see, touch and feel retains an essential value. The world has been flooded with digital forms of communication, which are easier to create and, of course, cheaper to produce. But there’s something about a physical copy of something that sticks with people. It has a sense of authenticity and legitimacy that comes from the physicality of it.

Tangible pieces are not being replaced by digital works in any field or industry, no matter how much money or time is involved: concerts still sell tickets instead of streaming video; art galleries and museums still hang tangible paintings on the walls instead of digital images; collectors are satisfied with the feel and smell of their hard-bound books.

There’s a famous quote by the novelist and critic Jorge Luis Borges: “I always imagine my books in print. I have never seen them in any other form.” Of course Borges understands the importance of a physical book — he’s saying that he imagines his books printed as though they’re hardcover novels so as to give them legitimacy.* He doesn’t imagine his books as PDFs because they don’t exist as such!

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