The success of a recent book launch event held at a local home furnishings store, Mason’s Cloverdale Home Furnishings, has led to the decision to expand the partnership with a local artist. Derek Mason, the owner of the store, was thrilled with the turnout and interest shown by the attendees, and this has inspired him to start selling the book and prints of the artist’s work in his shop. Key Highlights:
• The book launch event was well-received by the community, with all artwork and books sold out. • The store will now be selling the book and prints of the artist’s work, with a long list of names on standby for future orders. • The decision to partner with local artists is driven by customer preference for supporting local talent. • The artist’s work will be showcased in the store, adding to the overall home design experience. Building a Stronger Connection with the Community
Derek Mason’s decision to partner with a local artist is a testament to the importance of building a stronger connection with the community. By showcasing the artist’s work in the store, Mason aims to create a more personalized and engaging shopping experience for his customers. As he said, “Having local artists’ work in the store is important because it’s part of the overall home design.” This approach not only supports local talent but also provides customers with a unique and meaningful shopping experience.
The artist, John Banovich, is an award-winning photographer and cinematographer who has gained worldwide recognition for his stunning wildlife and landscape images. His coffee table book, “Banovich,” is a 450-page, 9 lb book filled with over 300 pictures, short essays, and personal stories behind the photos and animals.
Quote:
“The launch was great, it had a very good family and community feel to it,” said Derek Mason, owner of Mason’s Cloverdale Home Furnishings. “I’m going to be ordering more of his artwork too, that way we can have more art pieces up around here.”
Mason’s Cloverdale Home Furnishings will be selling the book and prints of Banovich’s work, with a long list of names on standby for future orders. The store is currently in the process of selecting what type of prints to get and what sizes.
- • The prints will be available in various sizes, including smaller sizes for smaller spaces.
- • The store will also be selling the book, “Banovich,” which is a 450-page, 9 lb book filled with over 300 pictures, short essays, and personal stories behind the photos and animals.
- • The artist’s work will be showcased in the store, adding to the overall home design experience.
| Prints | Sizes | Availability |
| Smaller prints (e.g., 11×14) | Available | Once prints arrive. |
| Larger prints (e.g., 24×36) | Available | Once prints arrive. |
Quotes from Derek Mason:
“The artist’s work is the kind of thing you’d see in art galleries,” said Mason. “So, just to have John’s stuff here, to showcase, I think it’s really cool. He’s a local guy, small town Cloverdale, and he has worldwide appeal.”
Mason believes that having art in the store is important because it’s part of the overall home design experience. He added that customers really enjoy local artists and that supporting local talent is essential.
- Local Artist:
- a person who creates art that is unique to their local community.
Definition:
A local artist is a person who creates art that is unique to their local community. This type of artist is often supported by local businesses and organizations, which help to promote and showcase their work.
- • By partnering with local artists, businesses can create a more personalized and engaging shopping experience for their customers.
- • Local artists can benefit from increased exposure and sales opportunities.
- • Supporting local artists can have a positive impact on the local community.
Key Benefits:
• By partnering with local artists, businesses can create a more personalized and engaging shopping experience for their customers. • Local artists can benefit from increased exposure and sales opportunities. • Supporting local artists can have a positive impact on the local community.
Highlight:
The partnership between Mason’s Cloverdale Home Furnishings and John Banovich will not only provide customers with unique and meaningful shopping experiences but also support local talent and contribute to the local community.