Here at Kantree, we give a lot of attention to the user experience with our sites. We have learned through experience that a simple, clean and well designed page goes a long way.

In fact, I think most websites are badly designed (including the big guys), and that the difference between a good site and a bad one is only one thing: attention to detail.

I would love to see more designers share their secrets on how they make beautiful landing pages. WHAT ARE YOUR SECRETS?!

I’ve been working on my own design secrets lately and would like to share three patterns we use in all of our landing pages.

For the first time in history, it is possible for everyone to learn how to design and build a landing page. Landing pages have become a necessity, not just for big corporations, but all over the internet.

Tons of books are written on designing and building websites, but none of them teach you how to design a landing page. This post is no different. Here, we will go through the process of designing a landing page from point A to point B. The idea is to teach you what elements you need on your website, why they are essential, and how you can use them effectively.

The 3 Essential Elements Of A Perfect Landing Page

A perfect landing page is made up of three essential elements:

1. The Header Image

2. The Call To Action Button

3. The Testimonial Section

Here’s how you can effectively use these elements in your page design:

As a user myself, I can tell you that the landing page is very important. I can remember when I first joined Facebook and thousands of invitations to play Farmville came to my inbox. At first, I was interested in joining it but I was also very hesitant because of the bad experience that I had with another game about animals.

TIP 2: MAKE A CLEAN AND SIMPLE LAYOUT

The layout that you will use for your landing page should be clean and simple. The images should be present so that the users will quickly understand what they want on the landing page. Moreover, there should be no clutter on the page. Also, make sure that there are links to other pages so that the users will easily go back to their homepages or check other information on your site.

TIP 3: HAVE A CLEAR MESSAGE

You have to make sure that the message will be clear and direct to your visitors by having an attractive headline on your landing page. If you want to make a successful landing page, you have to show them what they will get if they choose to sign up for your product or service. You must let them know how it can help them and how it is going to solve their problems by making it clear on

A good landing page has 3 main components: 1) a prominent CTA, 2) an appealing offer, and 3) a clean design. When you apply these three components to your landing page, you can increase your conversion rates.

Clarity is one of the most important principles of good design. Clarity is the opposite of clutter and confusion. Clutter and confusion cause visitors to abandon your landing page. They are put off by too many things on your landing page competing for their attention.

Telling users what they’ll get from your product or service is an important principle of persuasion. If you’re able to state specifically what users will receive when they purchase your product, you’ll be better able to persuade them to do so.

You should also use a single call-to-action on your landing page for the same reasons that multiple calls-to-action are not effective on multiple pages: it confuses users about what they should do and leads them away from completing their goal (to buy your product or sign up for your service).

What makes a good landing page?

A good landing page has 3 main things:

1) The first is to convince people they’re on the right page. Sometimes, this is accomplished with a clear CTA. Sometimes, it’s done by including very descriptive information about the product and why it will benefit the user.

2) The second is to lead people forward. If someone lands on a page that is more confusing than informative, they will leave. A landing page can accomplish this by offering free content, such as a free ebook, or another bribe to keep the viewer engaged.

3) And lastly, give them a reason to stay on your site rather than immediately starting up their search engine again. You can do this by offering a discount or extra incentive for subscribing to your mailing list or purchasing your product or service.*

Landing pages—the pages you see after clicking a link on email, social media, or search results—can be used for many purposes. They can help you sell products and services, build an email list, get leads for your business, and much more. The first step to designing your landing page is to determine exactly what it should do for you.

Trying to design your landing page before you’ve figured out what the page should accomplish is like trying to paint a house without knowing whether you’re painting it blue, green, or yellow. It’s impossible to create a masterpiece if you don’t know what your masterpiece is supposed to look like.

Landing pages are the first thing many users see when they come to a site. So they’re often an important factor in whether a user will convert to a full-time customer. Landing pages have a few very important jobs to do: effectively communicate the value of your product, encourage users to take action on the page, and get them from the landing page to actually using the product.

Now it’s time for you to make that happen.¶