Unconventional Business Education: Mapúa’s Collaboration with ASU
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Blending Creativity and Technical Skill

In a bid to equip students with a more comprehensive education, Mapúa University E.T. Yuchengco School of Business has partnered with Arizona State University (ASU) to offer courses that combine creativity, critical thinking, and technical skill. This interdisciplinary approach to learning is designed to prepare students for a rapidly changing world where storytelling, empathy, and culture are increasingly valued alongside strategy and execution. The programs at Mapúa University E.T. Yuchengco School of Business, in collaboration with ASU, focus on developing agile, creative, and critical thinking skills that are essential for success in the tech-enabled business industry. By integrating art-science thinking into their curriculum, students can develop a unique set of skills that will enable them to think outside the box and approach business challenges from a fresh perspective.

Art-Science Thinking: A Meeting of Art and Science

Art-science thinking is a key component of this collaboration, and it involves the practice of combining art and science to craft new ideas and innovations in business strategies. Led by Prof. Corinne Romabiles, the initiative aims to equip students with both analytical rigor and creative fluency.

  • Art-science thinking is designed to introduce students to art history, art theory, and art criticism in ways that they can apply to business practice.
  • It involves understanding art forms critically and applying this knowledge to business decision-making.
  • Art-science also enables students to develop innovative thinking and decision-making skills.

Prof. Romabiles emphasizes the importance of art-science in developing critical thinking skills, stating that it “reintroduces creative thinking and artistic thinking to students.” She notes that sometimes, there is an emphasis on math, science, or history in academic programs, leading students to forget the intellectual side of art.

Global Classroom: Immersing Students in a Different Culture

In addition to the art-science initiative, the university’s Global Classroom provides students with access to globalized and internationalized learning sessions at ASU. This enables them to immerse themselves in a different culture and develop their soft skills, encouraging them to go beyond conventional thinking and widen their perspectives on business knowledge and strategies.

Benefits of Global Classroom • Immerses students in a different culture • Develops soft skills • Encourages non-conventional thinking

Key Takeaways

* Mapúa University E.T. Yuchengco School of Business has partnered with ASU to offer courses that combine creativity, critical thinking, and technical skill. * Art-science thinking is a key component of this collaboration, and it involves the practice of combining art and science to craft new ideas and innovations in business strategies. * The Global Classroom provides students with access to globalized and internationalized learning sessions at ASU, enabling them to immerse themselves in a different culture and develop their soft skills.

Conclusion

The collaboration between Mapúa University E.T. Yuchengco School of Business and ASU represents a significant step towards providing students with a more comprehensive education. By integrating art-science thinking and the Global Classroom into their curriculum, students can develop a unique set of skills that will enable them to succeed in a rapidly changing world.

“The course uses arts to develop critical thinking, so business students have better decision-making skills, and they can sharpen their higher order thinking skills.” – Prof. Corinne Romabiles

Art-science is art studies at the service of the hard sciences.

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